Copywriter + Marketing Manager

I bring brands to life through strategic content and captivating copywriting.

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© Leila K Gray. All rights reserved.

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Teambuildr

Here are a few things I worked on as a Copywriter / UX Writer at Teambuildr.

UX Copy for wearable connection to app

Wearable Calibration Messages

Wearable Prototype Copy Overview

Final Wearable Copy

Teambuildr

CHALLENGE
Create hi-fi UX copy to navigate wearable connection features.SOLUTION
Develop copy that supports the user experience connecting a wearable device.HOW I HELPED
- Writing and editing
- Concept development
- Collaborating with developers to achieve stakeholder and user goalsTeam: Teambuilr

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Always nothing

Here are a few things I worked on as Head of Content at Always Nothing

Content strategy + branding copy + art direction

always nothing

Always nothing

CHALLENGE
Create a local creative culture platform for the Orlando community from scratch.SOLUTION
Establish brand voice + copy with a branded marketing strategy. Guide overall art direction and site development to fit voice and tone.HOW I HELPED
- Concept development and strategy
- Overseeing a team of copywriters and photographers to implement brand voice & tone
- Collaborating with designers and creatives to build a brand kitTeam: Always Nothing

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Rembert Pendleton Jackson - Financial advisors

Here are a few things I worked on as a content strategist and SEO expert at RPJ.

content strategy + seo

Rembert Pendleton Jackson

CHALLENGE
Upgrade current website to optimize SEO and help team establish a content calendar.SOLUTION
Create consistent copy that optimizes SEO best practices and executable content strategy.HOW I HELPED
- SEO
- Content strategy for RPJ InsightsTeam: Rembert Pendleton Jackson

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Nova Reach VR

Here are a few things I worked on as a content strategist at NovaReach VR.

VR Calibration Message

NovaReach VR

CHALLENGE
Help communicate NovaReach VR's game objective.SOLUTION
Develop clear, consistent copy that supports the user experience.HOW I HELPED
- Writing and editing
- Concept development
- Collaborating with designers and engineers to meet business and user goalsTeam: NovaReach VR

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expedition kodiak

Here are a few things I worked on as a copywriter at Expedition Kodiak + Big Shark Marketing.

web copy

Expedition Kodiak

CHALLENGE
Use persuasive writing that informs the customer and translates to site bookings.SOLUTION
Develop clear, consistent copy that supports the user experience.HOW I HELPED
- Development of key messages and web copy across site that follow SEO best practices
- UX writing including button copy and site map copy
- Overseeing implementation of copy by collaborating with developers to achieve key stakeholders goalsTeam: Expedition Kodiak + Big Shark Marketing

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more adventurous finds

Here are a few things I worked on as Director Product Marketing at More Adventurous Finds.

Brand strategy

Product launch campaign

More adventurous finds

CHALLENGE
Build brand awareness for a retail store.SOLUTION
Give direction for building marketing elements. Describe More Adventurous Find's products in simple, clear language.HOW I HELPED
- Created articulate goals and key messages
- Developed new copy for listing templates based on audience profiles
- Built product launch campaign, brand voice, and marketing assetsTeam: More Adventurous Finds